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Chicisimo

Fashion Style Online Community


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Published 07/29/2010 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Chicisimo was designed for the homegrown fashionista. Women all over the world can submit their favorite personal styles. Rather than focusing on the trends of Hollywood and wealthy celebrities, Chicisimo takes fashion back down to its roots among regular people. Here, users can submit their own creations and gain popularity through a keen eye for style. Each profile lists specific garments, brand names, colors used, and allows users to come up with a fun, fitting name for their personal creations. Chicisimo takes social networking and clothing and combines them in a way that is fun and inspiration to the user.

Chicisimo screenshot
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What is the history and popularity of the app?

Chicisimo was founded in June of 2010 by Gabriel Aldamiz-echevarria and Maria Arenaza. The site was conceived as a way to bring together a virtual community of fashion-minded individuals. Although it is still rather young, the Chicisomo community has grown, expanding the database of potential styles created by real people. Users are given a platform to show off their best fashion creations, which they or a friend can model.
In July 2012, it was announced that Chicisimo received a funding of $800K.

What are the differences to other apps?

Chicisimo is a breath of fresh air in its focus on bringing the fashion industry back to the people. The site was intended to let fashion minded women collaborate and inspire each other. However, this also helps other see the potential talent within the everyday woman. The result is endless style potential along with many helpful features that allow users to explore clothing in more depth. By including details such as name brand and color, users can recreate what they see or add their own personal touches to the designs of others. Chicisimo is a constant exchange of ideas in the name of fashionable clothing.

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How does the web app look and feel to use?

The Chicisimo website possesses a very feminine allure. From the photographs of users wearing various outfits to the pink logo and menu design, the site welcomes women to come and inspire one another or be inspired. The layout is well organized with a sleek design through basic fonts and rounded menu backgrounds of varying pink hues. Users can easily learn about each outfit profile and the users who submitted them through the easy layout and design.

How does the registration process work?

By clicking on the pink “join” link at the top right hand corner of the homepage, a new visitor can begin the registration process. Registration is very easy and takes only a few seconds. Users are asked to register through an existing Facebook profile. Unfortunately, if a visitor does not have a current Facebook profile or does not wish to link profiles, they cannot create a Chicisimo account. The site links through Facebook as well as Twitter, although Facebook is a requirement for registration. At this point, there is no other account option and no word on that changing any time soon. The site is still young and while updates may be made, it appears users must go through Facebook to access all features of Chicisimo.

What does it cost to use the application?

Chicisimo is focused on growing its community, and offers accounts at no charge to the user. This helps encourage more visitors to become regular users while expanding the site’s collection of unique fashion designs. Having been up for a short time, Chicisimo may later decide to offer a premium account or require a paid membership for access. At this point, no indication of such a change has been announced.

Who would you recommend the application to?

The everyday woman who loves to look good can appreciate Chicisimo. The site is easy to use and doesn’t require a lot of learning time, so users can get right down to the business of style. With so many different people contributing, users can find plenty of looks they love and may even find inspiration for their own designs.

  • Link Facebook profiles for expanded sharing
  • Browse existing outfit profiles to learn about brand and color
  • Model their own creations and upload images
  • Create a list of other users to follow
  • Post comments on outfit profiles


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